Today's free idea for Amazon.com or Netflix is this: Give me a way to
opt-in for coupons to buy hard copy of the things I watch. Why aren't
you doing this already.
This light bulb flicked on when a few days ago I read an article stating:
Sony has warned of heavy losses primarily due to its exit from the PC
business and because "demand for physical media [is] contracting faster
than anticipated."
Statements like this always lead to tales of doom regarding hard copy Yes, hard copy sales will decline from their height, just as music hard copy declined , or leveled as I like to put it.
I, and many others like me, will always value physical copies. I prefer CDs, LPs, DVDs, Blu-ray, and physical bound books.
To me, Netlfix or Amazon Prime viewing is similar to physical rentals but even more so. With subscription streaming I often try things I wouldn't. If they suck I'll stop watching in the middle and move on. If I'm surprised by the goodness, I want to own it.
Negotiate with Sony and the other movie companies to for paid discount programs for those who watch. I'd opt-in to get discounts on hard copies. You could base it on my rating, etc. You can generate special discount coding that helps you metric the conversion from my streaming viewing to hard copy purchases. I could go on, but won't.
At it's core my watching significantly cuts through noise and promotes target marketing. All players should want to be using it.
My idea could be extended to music streaming services as well. I mention that even though I never have or will make use of music streaming.
So there you go. Get back to the basic ideas of target marketing. Sure, sure, you still make a mint selling my viewing data profile. Give me more incentive to buy my own physical thing.
Maybe Sony will shift their perspective and realize that it's time to promote sales to those who are eager to buy hard copy.
