Tuesday, November 29, 2011

Consistency and Clarity

Consistency of word use and information architecture are the initial win or lose items in your software or on your web site.  A win means you’ve successfully provided relevant and effective breadcrumbs to the information your users need to get done what they are attempting to accomplish.  A lose means you’ve been inconsistent or confusing in your word use and structural flow.  You fail because you’ve introduced fear, uncertainty,and doubt (FUD) and forced the user to make a best guess. Whether they guess correctly or not, even correctly more often than not, is not the point. The point is to create a path to information that is direct and sensible and keeps guessing to an absolute minimum.